The amount of energy needed to refute bullshit is an order of magnitude larger than to produce it.
Brandolini’s law (or the bullshit asymmetry principle) is an Internet adage coined in 2013 by Italian programmer Alberto Brandolini. It compares the considerable effort of debunking misinformation to the relative ease of creating it in the first place.
The challenge of refuting bullshit does not come just from its time-consuming nature, but also from the challenge of defying and confronting one’s community. Brandolini stated that he was inspired by reading Daniel Kahneman’s Thinking, Fast and Slow, right before watching an Italian political talk show involving former Prime Minister Silvio Berlusconi and journalist Marco Travaglio.